Cut through complexity. Move fast.Decide with confidence.
Strategic Brand Consulting
Providing expert guidance for public institutions and large corporations through complex branding and rebranding processes. With over 20 years of agency-side experience, this approach ensures clarity, coherence, and strategic depth.
Specialized in brand development, stakeholder alignment, and market positioning, delivering objective insights that strengthen decision-making and enable effective strategic choices. Services include defining brand identity, crafting campaigns, and navigating institutional communications.
Fluent in German, French, and English, working across markets and cultures to create strategies that are both locally relevant and globally resonant.
My services
Service Subtitle
Strategic Advisory in Branding & Rebranding Processes
Independent consulting for corporate branding & rebranding projects
Definition of brand positioning & strategic direction
Stakeholder alignment to streamline internal decision-making
Pitch & Agency Selection
Pitch & Agency Selection
• Development of pitch briefings & RFPs (Request for Proposal)
• Selection & evaluation of branding agencies
• Guidance through pitch processes & proposal reviews
Service Subtitle
Communication & Implementation Strategy
• Development of brand storytelling & messaging frameworks
• Advisory on global & national campaign strategies
• Guidance on internal brand rollouts & change management
Service Subtitle
Resource & Process Optimization
• Audit of existing brand assets & resources
• Structuring internal branding processes for efficiency
• Integration of branding efforts across teams & regions
About me